On Friday, Elon Musk's X Corp., formerly known as Twitter, put up a huge illuminated X sign on top of its headquarters. Complaints from neighbors and city officials were quickly forthcoming, and by Monday, workers were spotted taking down the luminous X.
Over the weekend, Elon Musk marked San Francisco as the spot for X Corp. by erecting a giant lighted X sign on top of the company's headquarters. However, on Monday, CNBC saw workers dismantling the glowing X, which had drawn criticism from neighbors and city officials who had lodged thirteen complaints with San Francisco's Department of Building Inspections. These complaints stated that the sign had been put up without a permit, was unsafe, and had caused a nuisance due to its flashing lights, making it hard for residents to sleep.This incident reflects Musk's impulsive attitude towards running the company - formerly known as Twitter - since he purchased it for $44 billion in October. Notable recent changes include slashing staff, naming Linda Yaccarino as CEO, shifting core features to a monthly subscription model and, most daringly, changing the name of the company and service from "Twitter" to "X". In a post accompanying this logo change, Yaccarino wrote that it was "time to update".City officials issued a notice of violation to X Corp. for installing the sign without approval. Representatives for X Corp. reportedly declined to give access to inspectors who visited the building, indicating that the sign was only a "temporary lighted sign for an event".This isn't the first time X has clashed with San Francisco building inspectors. Last year, Musk faced investigations by the city due to building code violations, such as some rooms at the office being turned into "hotel rooms".
X's headquarters is situated in an area of downtown San Francisco that has garnered widespread notice due to the high amount of homelessness and criminal activities. Across his social media platform during the weekend, Musk declared that the metropolis was in "doom spiral" mode yet mentioned that X would not be shifting. On X, Musk wrote, "San Francisco, lovely San Francisco, though others abandon you, we will always be a friend to you." An associate of X didn't immediately reply to a request for comment. Disclosure: NBCUniversal holds the title as parent company of CNBC.— CNBC's Lora Kolodny played a part in this report.
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