This holiday season, Google is leveraging its artificial intelligence capabilities to facilitate shopping. By simply entering a query, it will yield relevant products, descriptions and helpful advise for gift-giving. This marks the first time that generative AI is available to the public.
On Thursday, Google unveiled Artificial Intelligence (AI) tools that make holiday shopping easier. It offers the first ever generative AI experience in Google Shopping, just ahead of record high spending anticipated during this year's holiday season. According to the National Retail Federation, expenditures are expected to reach between $957.3 - $966.6 billion.Three new features were unveiled to help customers with their shopping needs: (1) input interests to find ideas on what someone might like, (2) generate a photorealistic image of a desired item, and (3) offer images of people of different shapes, sizes and backgrounds to give a virtual clothing try-on experience. To access these tools, users must opt into the Search Generative Experiences (SGE) under Search Labs.For instance, searching for "great gifts for home cooks" produces a list of items, descriptions of items a home cook would likely want, and even offers non-physical items such as cooking classes. If a specific person is in mind, such as "gifts for a 7-year-old who wants to be an inventor," the search will return a $25 Inventor's Box set from Target. Alternatively, customers can use a more detailed phrase such as "puffy, colorful metallic-looking jacket" to arrive at a desired item.
This AI system can generate a photorealistic image based on whatever description you offer. By clicking on the image, you will be presented with actual products that closely resemble it. It's ideal for when you can't put your finger on what you want. This new system will be available for use in the U.S. beginning in December.
A new function enables you to find out how a product would appear on you. For instance, you can search "brown jacket at J-Crew" and Google will display 40 different photos of men and women with varied body types and ethnicities for you to examine how the garment looks on different people. This was previously available for women's tops, but it has now become a much more comprehensive tool.
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