IBM has stopped running ads on X, which was once called Twitter, after a report revealed that its ads were positioned next to posts celebrating Adolf Hitler and Nazism.
The company declared it to be "absolutely unacceptable" that its material appeared in such threads on the platform.
X stated they do not deliberately associate brands with this type of content.
It follows X owner Elon Musk being subject to criticism for labelling an antisemitic conspiracy theory as "actual truth" when replying to a post on the platform.
Media Matters for America, which has a leftward stance, reported that ads from IBM and other companies were located adjacent to posts including Hitler quotations, glorification of Nazis, and refutation of the Holocaust.
Approximately 8,000 people viewed a post supporting Nazi ideology that had been placed next to an IBM ad, X reported to the BBC in a statement.
The firms Apple, Oracle, Bravo television network, and Xfinity telecoms are also cited in the list. The BBC has sought out their official response.
The company stated in an official statement that they have no allowance for hate speech and discrimination, and they have instantly halted all advertisements on X in the interest of examining the completely unallowable occurrence.
X informed the BBC that no ads are intended to be next to extremist material, that Nazi sympathizing accounts cannot benefit from advertisements, and that particular posts will be designated as "sensitive media".
Linda Yaccarino, the Chief Executive, reiterated her firm stance on Thursday that all members of society should end discrimination in any form. A position, she noted, that she believes everybody can and should agree upon.
X has also been unambiguous about our attempts to struggle antisemitism and prejudice," she continued. "It is not acceptable for any circumstance, anywhere on the planet - it is unsightly and wrong."
On Wednesday, when asked about a tweet that contained anti-immigrant sentiment and portrayed Jewish communities as promoting "hatred against whites", Mr Musk replied in the affirmative.
Media Matters reported that a tweet from Mr Musk, viewed by over five million people, appeared to back the antisemitic conjecture called "white genocide." This questionable view proposes that Jewish individuals plan to bring in immigrants from non-Western nations as a strategy to adjust the population and eradicate the white race.
The X owner has denied allegations of being antisemitic, clarifying that his comments were directed towards the Anti-Defamation League (ADL) and other Jewish entities, not to Jewish individuals as a whole.
In response to Musk's tweet, ADL Chief Executive Jonathan Greenblatt remarked: "Given the alarming increase of antisemitism in America and abroad, using one's impact to affirm and further antisemitic views is evocatively hazardous."
On multiple occasions, Mr Musk has forwarded conspiracy theories and voiced disapproval of organisations such as the ADL and other groups who took issue with his approach to content moderation at X.
The company states that its brand safety measures are stronger compared to other social media sites and that hate speech and extreme content have decreased, notwithstanding the fact that its safety team was substantially reduced. However, numerous independent organizations contest this appraisal.
This year, Mr Musk has expressed his intent to take legal action against the ADL, accusing them of attempting to bring the platform down with alleged anti-Semitic remarks associated with him. He believes that pressure groups have been a major contributor to the decrease in advertising revenue since his acquisition.
In spite of his promise to not sue the Anti-Defamation League, the firm has initiated legal proceedings against the Center for Countering Digital Hate, a research and advocacy organization.
Mr Musk had been expected to deliver an address at the Asia-Pacific Economic Cooperation summit in San Francisco on Thursday, yet he pulled out due to a shift in his agenda.
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