Tim Cook, Apple's CEO, stated that the company desires to take on additional personnel in the UK, which is in marked difference to the job losses experienced all through the tech industry.
He declared that the company is keen to hire more personnel to work in the field of artificial intelligence (AI).
Following the announcement by Epic Games that it would be letting go of 16% of its employees, a day later, the news has come.
Since 2022, numerous major corporations such as Amazon, Meta, Google and Microsoft have eliminated tens of thousands of positions.
Mr Cook has expressed disapproval of tech layoffs, going as far as describing them as a "last resort" in May.
He revealed to the PA news agency that when questioned about AI and employment in the UK, they are employing in that sector and he predicts an upsurge in investment.
Corporations are investing heavily in AI. On Monday, Amazon declared it is setting aside as much as $4 billion for the acquisition of the San Francisco-based AI company Anthropic.
Back in January, Microsoft put in a multi-billion dollar injection into OpenAI, the creator of ChatGPT.
Ms Donelan, the Culture Secretary, commented that Apple's decision demonstrated its trust in the growing tech market in the UK.
She noted on X, formerly Twitter, that the continuing investment of Apple in outstanding British talent illustrates its standing as a top-tier AI and tech superpower.
Antony Walker, deputy chief of industry association techUK, declared that the altering characteristics of AI will surely lead to greater staff numbers in companies specializing in AI over the coming years.
He went on to state that in the distant future, the abilities necessitated by the economy driven by AI can be difficult to ascertain. This is why organizations and governmental officials should collaborate on a long-term plan that has the training of digital abilities and ongoing education at the center.
At the same time, Tim Pullan, head of ThoughtRiver, the company that provides AI to lawyers, stated that he believes the world economy is at the beginning of "an AI-driven revolution".
He emphasized the significance of the UK being a leader in this transformation.
This nation holds substantial capacity to become a world leader in AI, and I'm sure this is the beginning of a move which will see more and more corporations exploring the UK's unique technology skill, with the country receiving the benefit of the capital and creativity that it will cause.
Mr Cook claimed AI was the driving force behind a number of functions on Apple devices, for example, software that can sense if an individual has stumbled or been involved in an accident, in addition to frequently used tools like predictive typing.
He indicated that their products are covered with it and they are also studying generative AI, noting that a lot is happening.
Despite general worries around the implications for copyright and ownership, big companies still continue to put money into generative AI - a type of artificial intelligence that can create media based on text prompts.
This is due to the fact that the software "gains knowledge" by studying a great quantity of data frequently that is obtained from the Internet, and some people are apprehensive that it is using their copyrighted material.
This has resulted in significant litigation in the US, including George RR Martin and John Grisham suing OpenAI for asserting their books were used for the AI's instruction.
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